Fitness First Channel
Overview
Age
- 23 - 28 (15%)
- 29 - 34 (25%)
- 35 or above (60%)
Occupation
- White-collar (42%)
- Pink-collar (14%)
- Housewives (12%)
- Professionals (21%)
- Student (8%)
- Others (3%)
- High-end fitness centre targeting customers who look for high quality of services
- 4 Fitness First clubs & 2 Fitness First Platinum clubs with over 17,000 members
- Monthly reach of approximately 85,000 customers of all Fitness First clubs
- Around 42% of members are white-collars
- 60% of members aged 35 or above
Why to advertise at Fitness First?
- A new and cost-effective out-of-home media channel to reach target customers
- A platform for relationship building and communication between advertisers and customers
- Capture customer attention in the enclosed environment
Club Traffic
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